Let's take the example of a shampoo.

We try several brands before one or two of them seem suitable. What do we do then?

We keep buying them.

Can we implement the same idea for our clothes/shoes?

Yes, but with conditions.


+  It's a wardrobe staple.
+  The quality and fit are so great that you wore it repeatedly.
+  Now you need it in another color.
+  You can create several outfits with it in mind.
+  It's comfortable.


+  Just because it's on sale.
+  You haven't worn it yet.
+  It's too trendy.

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